What Advertising Agencies Want From Their ClientsDecember 10, 2020
Holiday Hangovers, Marketing Cobwebs, Nerf Guns, and the Most Important Thing You Can Do In 2021
So if you’re reading this, you made it to 2021, and I bet the marketing suffered during the holidays. Like most people, you spun into 2021 with two flat tires, no breaks, and on empty—or maybe that’s just me? You’re probably torturing yourself with some sort of diet, and your body is riddled with pain from the gym. You’re working extra hard to shake off all the holiday weight, brain fog, and memories of all the money you spent on the craziness. Did I really buy five new Nerf guns for my son? What the hell was I thinking? I have been shot at least three times in the eye, and he hides them so I can’t take them away. His mounted attacks every night are taking their toll. I fear for my life!
Are you now just realizing you have either done a half-assed job with the marketing or have totally neglected it for the last month or so? You’re not alone. In fact, most companies hit autopilot during the holidays, and everything goes to hell. Momentum generally advises cutting back on media buys during the holiday time. The larger product-driven companies spend so much on media during the holidays that it’s hard to compete and be seen amid all the clutter. It’s just not worth the money for most.
It is January though, and time to get back at it. The clutter is gone, and you need to stand out! If you’re having problems getting motivated and clearing those cobwebs, get over to the local java joint, grab a quad espresso, do some push-ups, and scream for a bit. Remember, your competition has been at it for days already, and they never sleep! They are already on step 2 of their 2021 marketing plan. You have been warned. Good luck.
OK, so the most important thing you can do in 2021 . . . Here it is . . . Drumroll . . .
Stop using any of these phrases!
- Think outside the box
- Thrown under the bus
- Reinvent the wheel
- Get the ball rolling
- Elephant in the room
- Apples to apples
- Back to the drawing board
- Hit the ground running
- On my plate
- At the end of the day
- Low-hanging fruit
- Let’s touch base
- Get my manager’s blessing
- It’s on my radar
- Ping me
- I don’t have the bandwidth
- Par for the course
- Bang for your buck
- Move the goalposts
- Circle back around
- All hands on deck
- Take this offline
For real, stop! Please!!! It’s embarrassing.
I got this list from a great article on linked by Dr. Travis Bradberry, and I couldn’t agree with him more. To find the article click here.
So that actually wasn’t the most Important thing you could do in 2021. Here it comes—are you ready? The most important thing you can do in 2021 is up your marketing game by calling Momentum Advertising and letting us help you be successful. It’s what we do! Like every day. Call us at 845-896-1010.
Also, I fear this may be my last post unless I get some help for my Nerf problem. Send help! (Or food because that helps too!)