CREATIVE WORK

This is the section of our website where we get to show you our wares. Creativity is at the heart of everything we do. Whether you’re creating a website, brochure, or a radio spot, creativity sits at center stage. Creativity is highly subjective, and the “fit and feel” of an organization is often dictated by the organization’s owner and/or executives. They decide how they want to present their company’s personality. Depending on the industry, some want a decidedly corporate look, while other organizations want to present a more playful or zany personality. We always take the wishes of our clients into account with every creative marketing project we design so that we present them with something they are comfortable with that is also unique and compelling.

Branding

Having strong, creative collateral materials can make a substantial impact on the impression you make with new and existing customers. Your collateral materials must also complement your overall branding strategy and company personality. Things like brochures, stationary, and sales materials are often the first statement you make about yourself to prospective customers. Collateral is often the “leave behind” after a meeting or the piece a perspective customer picks up after visiting you. It needs to make a lasting impact and drive the customer to take action with you.

Our award-winning graphic designers have many years of experience creating unique, innovative, and creative materials that make a big impression. Not only are our materials visually striking, the copy is both compelling, sales-worthy, creative, and focused on generating results. This is extremely important for those organizations that rely on sales sheets, pamphlets, brochures, or other materials to facilitate the sales process. We are also experts at creating annual reports, specialty packaging, and custom presentations for many types of industries.

TV/Video

Like it or not, the world is addicted to videos. YouTube is the second-largest search engine in the world and growing. Customers are not only accustomed to being able to watch a creative video to learn about you, they demand it. Momentum specializes in creating a wide range of creative video formats to accomplish your goals. That includes 30-second TV spots, long- and short-form infomercials, tutorials, training videos, and educational series.

A major focus for Momentum is developing creative videos designed for digital advertising. We create compelling 10-, 15- and, 30-second creative videos that effectively capture viewer attention and generate results for your Google AdWords and social media campaigns. But our videos do much more than just drive web traffic, they produce results, including instant sales on e-commerce sites. We make video production easy for you because we do it all––from conceptualization and script writing to production and postproduction.

Web

The truth is, anybody can build a website. But you don’t just need a website, you need a 24-hour-a-day, 365-day-a-week sales force and store front. There is nothing more critical to your success than having a creative website that helps drive revenue––that’s the whole point, isn’t it? There’s more to a website than having a pretty face (although it should be great looking). Our award-winning websites not only look good, they are programmed with the latest technology and are built for performance.

Our team will work with you to create a content-rich, creative website that is both intuitive and responsive. We develop websites from a strategic point of view with the goal of converting visiting prospects into customers. We emphasize functionality and are dedicated to creating a user-friendly creative experience that makes visitors want to keep coming back. We’re also there for you going forward to ensure that your site is always fresh, full of new content, and as search-engine optimized as it can be.

Print Media

When it comes to print advertising, nothing is more important than standing out in the crowd. Whether your ad is in the local newspaper, a trade journal, or you have a two-page display in Cosmo, only a unique and compelling ad will gain the reader’s attention. Great ads must do many things. They need to have a strong headline, creative captivating image, effective copy, and a call to action––all while representing your company brand and image in the best possible light. No wonder there are so many crappy ads out there.

Our award-winning graphic designers and copywriters will understand the details of your business and what sets you apart from your competition. We’ll take the time to learn what makes your customer tick and then create an ad that speaks to their hot buttons and responds to their needs. We never lose sight of the fact that ads have to do more than look great––they have to produce results.

Display

For many companies, their success is predicated on how well they perform at the various trade shows they attend each year. This is their main opportunity to make a splash in front of a dedicated group of potential customers. Even if you only attend one show per year, it’s critical to put your best foot forward. Momentum has created displays for a wide range of industries, each with its own unique set of needs.

What sets Momentum apart is that we don’t create trade show displays, we create trade show strategies. It all starts with the development of a theme that is consistent with the company’s goals for the show. Once a strategy is created, everything else follows including the booth layout and design, flow patterns, premiums to be given away, corresponding collateral materials, videos, and anything else that is appropriate for the show. Why just create a display when you can have a coordinated theme that ensures your success?

Social Media

Social media is an intricate part of everyone’s day-to-day life and something every company needs to be connected to. We offer a full array of social media services from the basics––setting up your various social media accounts and managing them––to creating comprehensive paid social media advertising campaigns on Facebook, Instagram, and Twitter. We can craft engaging content and imagery for your posts or just help boost specific posts. We can also provide social media strategy workshops for company employees to better understand how to effectively approach and manage your social media outlets.

Radio

There are so many boring spots on the radio. It’s no wonder why so many businesses say they tried radio and it didn’t work for them. Radio advertising needs to grab people’s attention. It needs to tell a story––a good story, an interesting story. It also must be told by someone whom you’d want to listen to. Just as importantly, it needs to be a story that the audience might be interested in hearing. Placing a spot about retirement living on a pop radio station is probably not going to get you the results you’re looking for.

At Momentum we’ve produced hundreds of creative spots using a wide range of talented voice-over professionals. Each one was handpicked to appeal to a specific demographic and product audience. Spots are created with the listener in mind and catered to how the product or service solves the listener’s problem. Each spot also ends with a specific call to action. The Hudson Valley is a great region for radio. Momentum is a great advertising agency in the region for producing the right creative radio spot for the right radio station. Get the connection?

Collateral

The quality of your collateral materials makes a statement about your company. Whether it’s a company brochure, annual report, or simple direct mail postcard, everything a potential client or customer receives from you will create a reaction. The professionalism and creativity of your materials will also reflect on the quality of the goods or services you offer. They help tell a story about your corporate personality and the culture of your organization. It is essential that you work with an agency that understands how you want to be portrayed to the public and brings it to life in everything it does.