We live in a digital world and you need an advertising agency that is well versed in all its aspects. Long gone are the days when you could put up a website and that alone would put you on the digital map. Today, your digital presence must be all encompassing. Your digital plan must not only include great web programming with a deep commitment to search engine optimization and web security, you need to understand all the intricacies of digital marketing including search engine and social media marketing. At Momentum, we have immersed ourselves in the ever-evolving science of managing digital media at the highest possible level. Nothing short of that will do.
Digital Media Buying / Pay-per-Click (PPC) Search Engine Marketing
While great SEO will generate solid organic traffic, many companies are still buying their way to the top. PPC marketing is the art of bidding for a top listing on search terms that are important to your business. PPC is the ongoing process of building, maintaining, and analyzing advertising campaigns on search engines like Google, Yahoo, and Bing. There is a variety of ways to advertise and each is unique. Millions of businesses are spending billions of dollars using these platforms. The quality of your PPC management determines the outcome of each dollar invested. If you are spending any significant amount of money on PPC, you definitely need professional PPC management. You definitely need Momentum.
Web Metrics and Analytics
When it comes to understanding website performance, web analytics are where the rubber meets the road. Having a nice looking, easy-to-navigate website is a good start. But digging into your web metrics and analytics will help us determine if it’s a great site. The volume of statistical information available can be overwhelming for many. There are so many questions––which numbers are most important, what do they mean, how do I know if they’re good? That’s where Momentum comes in. Not only will we put together a dashboard of easy-to-understand information with benchmarks that will reflect your website’s performance, we’ll walk you through the information to make sure you understand it. Love data? We dive deep into your analytics and can share as much detail as you can stand. By understanding your analytics, we can make immediate recommendations that will ensure your website is always achieving peak performance.
Social Media Marketing
Social media marketing is one of the most effective ways to connect with your audience, drive website traffic, and increase sales. This includes publishing great content, engaging your followers, analyzing your results, and creating social media advertising campaigns. We work with all the major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. We will help you determine which platforms and methodologies will be the most effective at attracting and resonating with both your target audience and new customers. Social media advertising platforms are so powerful that you can specify exactly whom to display your ads to based on their demographics, interests, behaviors, and a variety of other dimensions. Momentum has worked developing successful campaigns for many clients spanning many industries. We can make social media marketing an effective strategy for your business.
Video and Content Marketing
The digital marketing landscape continues to rapidly evolve, and video content marketing is at its core. In today’s fast-paced world, video marketing caters to the on-demand lifestyle of today’s consumers. According to YouTube, mobile video consumption grows by 100% every year and almost two-thirds of customers are more likely to buy a product online after watching a video about it. It is estimated that over one-third of the time people are online is spent watching videos. One aspect of video marketing that makes it so attractive is that it performs well on all types of devices. Another strength is the high share rate, particularly by people viewing it on mobile devices, which is higher than the share rate of many other types of content out there. Momentum can help you develop, produce, and employ a highly successful video content marketing campaign that will enhance your brand’s image and ensure that your customers know who you are.
Virtually every day our inboxes are inundated with e-blasts and e-newsletters selling every product or service under the sun. But every once in a while, you’ll get an e-blast that is not only compelling enough to read, you might even share it with or recommend it to a friend or colleague. Those are the types of communication efforts we are known for. Done right and done well, e-mail marketing can generate web traffic, quality leads, and ultimately sales. We develop highly creative e-mail campaigns that perform equally well on all types of devices with a meaningful call to action that generates a response. This is true whether we are sending to an internal prospect list or a purchased list.
Web Design, Programming,
and E-Commerce Applications
Today, everyone knows it’s impossible to be competitive in the market if you don’t have an exceptional website. And the truth is, anyone can build a website. It’s also true that all websites are not created equal. At Momentum, we’ve been building websites for almost 20 years. Creating a clean, easy-to-navigate website is important, but that’s just what you see on the surface. If your website isn’t programmed and coded with the latest technology, it will never get seen. If it does get clicked to, the architecture needs to be such that people will want to spend time on it. Whether we’re building a website for a small local business or a large interactive e-commerce site, we always take the same painstaking measures to ensure that your site performs well on search engines; is highly functional on desktops, laptops, and mobile devices; and generates user engagement.
Search Engine Optimization (SEO)
Effective SEO is what gets Google (and all search engines) to present your website to someone searching for your products or services. SEO uses a combination of technical and creative elements to improve ranking, drive traffic to your site, and increase your visibility in search engines. SEO is about having a site that is not only search-engine friendly but also user-friendly. Google’s only goal is to present searchers with the closest possible match to what they are looking for. If your competition has a better programmed site with more relevant content that is also easily navigated, it will be presented ahead of yours. SEO is not a one-time event––it’s ongoing. Search engine algorithms change regularly, so the tactics that worked last month may not work this month. We are SEO experts, and, without an expert in your corner, it will be tough to generate the volume of organic web activity that you need to succeed.
Website Security and Hosting
We have worked on every type of website from small business sites to large medical practices, multi-million-dollar shopping carts, and everything in between. Regardless of the site, web security is always a priority. We put measures in place to prevent threats from hackers, malware, and bots looking to exploit vulnerabilities. We provide powerful protection against all types of threats. We also have web hosting relationships with a wide variety of services, always selecting one that is appropriate for your business needs and your volume of web activity. With Momentum on the job, you will have total peace of mind that your website is safe and that load times will always be at the highest possible level.