Videos can transform your static website into a dynamic interactive destination. The truth is, web visitors don’t just want to be educated – they want to be entertained as well. Virtually everyone has a smart phone with video capabilities. Sometimes that’s all it takes to create compelling content for your website. You can create videos on a variety of topics or encourage customers to submit their own.
Award Winning Advertising Agency – Winner Winner Chicken Dinner with Steve
This past Wednesday we had the pleasure of spending the evening with many of our talented friends and colleagues in the advertising world to celebrate great creative work. The cause for the celebration was the Advertising Club of Westchester’s annual gala at the Tappan Hill Mansion in Tarrytown (yes they served chicken). During the gala, the Advertising Club announces their Big “W” Award winners which recognize the work of the region’s top creative professionals in advertising, marketing, public relations and photography. And while we really enjoyed hanging out with our contemporaries – we were especially proud to be presented with a “Big W” award in three separate categories… but I’ll let our creative genius Drew tell you about that! -Steve
Video Production – On location in NJ with Momentum …
When Momentum client Norden Laser Vision decided to expand their LASIK and vision practice to include non-surgical body contouring and skin rejuvenation services – we were excited to help them launch the new addition to their practice. After designing a new logo that complimented their existing brand identity and developing a new print ad – Aesthetics by Norden was born. Video production wasn’t on the list.
The next step was to create a high-quality video production (think short-form infomercial) that they could present in their waiting room to existing patients and their families. The presentation also needed to be able to be separated into individual vignettes describing each of the procedures to be placed on the new website. After witnessing a demonstration of the five new procedures and a tutorial on each of the new pieces of equipment, we went to work crafting a script. Once the script was approved – other members of Momentum took over… -Steve