{"id":7939,"date":"2021-01-15T19:40:36","date_gmt":"2021-01-15T19:40:36","guid":{"rendered":"https:\/\/www.momentumadvertising.com\/?p=7939"},"modified":"2021-02-01T16:13:29","modified_gmt":"2021-02-01T16:13:29","slug":"holiday-hangovers-marketing-cobwebs-nerf-guns-and-the-most-important-thing-you-can-do-in-2021","status":"publish","type":"post","link":"https:\/\/www.momentumadvertising.com\/2021\/01\/holiday-hangovers-marketing-cobwebs-nerf-guns-and-the-most-important-thing-you-can-do-in-2021\/","title":{"rendered":"Holiday Hangovers, Marketing Cobwebs, Nerf Guns, and the Most Important Thing You Can Do In 2021"},"content":{"rendered":"

Holiday Hangovers, Marketing Cobwebs, Nerf Guns, and the Most Important Thing You Can Do In 2021<\/strong><\/h1>\n

So if you\u2019re reading this, you made it to 2021, and I bet the marketing suffered<\/a> during the holidays. Like most people, you spun into 2021 with two flat tires, no breaks, and on empty\u2014or maybe that\u2019s just me? You\u2019re probably torturing yourself with some sort of diet, and your body is riddled with pain from the gym. You\u2019re working extra hard to shake off all the holiday weight, brain fog, and memories of all the money you spent on the craziness. Did I really buy five new Nerf guns for my son? What the hell was I thinking? I have been shot at least three times in the eye, and he hides them so I can\u2019t take them away. His mounted attacks every night are taking their toll. I fear for my life!<\/p>\n

Are you now just realizing you have either done a half-assed job with the marketing or have totally neglected it for the last month or so? You\u2019re not alone. In fact, most companies hit autopilot during the holidays, and everything goes to hell. Momentum generally advises cutting back on media buys during the holiday time. The larger product-driven companies spend so much on media during the holidays that it\u2019s hard to compete and be seen amid all the clutter. It\u2019s just not worth the money for most.<\/p>\n

It is January though, and time to get back at it. The clutter is gone, and you need to stand out! If you\u2019re having problems getting motivated and clearing those cobwebs, get over to the local java joint, grab a quad espresso, do some push-ups, and scream for a bit. Remember, your competition has been at it for days already, and they never sleep! They are already on step 2 of their 2021 marketing plan<\/a>. You have been warned. Good luck.<\/p>\n

OK, so the most important thing you can do in 2021 . . . Here it is . . . Drumroll . . .<\/p>\n

Stop using any of these phrases!<\/p>\n