{"id":271,"date":"2017-06-16T20:27:12","date_gmt":"2017-06-16T20:27:12","guid":{"rendered":"https:\/\/www.momentumadvertising.com\/?p=271"},"modified":"2021-01-08T17:05:14","modified_gmt":"2021-01-08T17:05:14","slug":"old-marketing-material","status":"publish","type":"post","link":"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/","title":{"rendered":"Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It!"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\"><strong>Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It!<\/strong><\/h1>\r\n\r\n\r\n\r\n<p>What to do with old\u00a0<a href=\"\/digital-marketing-services\">marketing<\/a>\u00a0material\u2026 ? So I\u2019m sitting in my office working my ass off just like any other day. Wait\u2026 no\u2026, umm let me start over. So I\u2019m sitting in my office trying to make sure it looks like I\u2019m working and not just watching some YouTube goodness. I see Steve, the big Kahuna, walk past my door with a box of our brochures heading to the garbage. After a short talk, I learn he hates them and there\u2019s only like 40 left so he\u2019s throwing them out. Really Steve!? Good to know a year later that you hate them.<\/p>\r\n\r\n\r\n\r\n<p>Its funny, we always laugh about how most clients get their marketing material printed up and then hoard it away in some dungeon so it doesn\u2019t \u201cget wasted.\u201d When in reality its entire purpose is to be handed out to as many people as possible, as fast as possible.<\/p>\r\n\r\n\r\n\r\n<p>So what do you do with your old marketing material? I mean the day after you get it it\u2019s old, right? Do you put it in a safe or closet? Hide it so it doesn\u2019t get wasted?<\/p>\r\n\r\n\r\n\r\n<p>The biggest mistake you can make is holding on to your marketing material. Get it out there. This way it never gets outdated while in your possession. I mean, use it for the job you made it for.<\/p>\r\n\r\n\r\n\r\n<p>What did I do with our old marketing material? Well first I headed off to Starbucks, and I spent literally 20 mins on the drive-thru line. This has become a ridiculous reality every time I go there. Why can\u2019t someone open a successful coffee chain with drive thru that just serves coffee products not mountains of pre-packaged non-expirable bagged foods and blended sugary death shakes? I hate waiting on line for people who are waiting for their five-course breakfasts to be microwaved and handed to them in a bag. PEOPLE YOU NEED TO EITHER MAKE YOUR BREAKFAST AT HOME OR GO INSIDE!! I don\u2019t have time to wait for you. Oh and why is it that every time I order an espresso at Starbucks it gets repeated back to me as EXXPRESSO?. The people serving it don\u2019t even know how to pronounce it? End rant.<\/p>\r\n\r\n\r\n\r\n<p>Wait, you\u2019re still waiting for an answer to the old marketing material thing\u2026? Right. So, I take the existing 40 brochures and throw them in 40 folders. Write some\u00a0<a href=\"\/leadership#MeetUs\">Drew<\/a>\u00a0noise in a note, package it up and mail it out. All together this cost me maybe 2 hours picking some super lucky people to receive this awesome package, some time printing the note and some postage. The stuff is not that bad and what if I get one client or one job from the small amount of effort??? I\u2019m sure if I do, Steve will throw tons of money my way for the effort and probably take me out to lunch for my awesomeness.<\/p>\r\n\r\n\r\n\r\n<p>Okay, we know none of that will happen, and knowing me I probably screwed up the addresses on all 40 packages so they will all end up lost in mail space but doing something with the material is better than just throwing them straight to a landfill or letting them sit in the closet to die all lonely. So I guess what I\u2019m saying is, if you have any marketing material, get after it! Get it together and get it out there. Unless of course it\u2019s so bad it will hurt you. Then call me and we can make you some better materials.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It! What to do with old\u00a0marketing\u00a0material\u2026 ? So I\u2019m sitting in my<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[249,1263],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Old Marketing Material - Blog | Momentum Advertising &amp; Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It!\" \/>\n<meta property=\"og:description\" content=\"Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It! What to do with old\u00a0marketing\u00a0material\u2026 ? So I\u2019m sitting in my [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\" \/>\n<meta property=\"og:site_name\" content=\"Momentum Advertising &amp; Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/momentumadvertising\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-16T20:27:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-08T17:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.momentumadvertising.com\/wp-content\/uploads\/2019\/09\/drews-garbage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Drew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@momentum_adv\" \/>\n<meta name=\"twitter:site\" content=\"@momentum_adv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Drew\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\"},\"author\":{\"name\":\"Drew\",\"@id\":\"https:\/\/www.momentumadvertising.com\/#\/schema\/person\/2654920c35307bbddfe41e724a220722\"},\"headline\":\"Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It!\",\"datePublished\":\"2017-06-16T20:27:12+00:00\",\"dateModified\":\"2021-01-08T17:05:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\"},\"wordCount\":629,\"publisher\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.momentumadvertising.com\/wp-content\/uploads\/2019\/09\/drews-garbage.png\",\"articleSection\":[\"Blog\",\"Drew's Garbage\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\",\"url\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\",\"name\":\"Old Marketing Material - Blog | Momentum Advertising & Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.momentumadvertising.com\/wp-content\/uploads\/2019\/09\/drews-garbage.png\",\"datePublished\":\"2017-06-16T20:27:12+00:00\",\"dateModified\":\"2021-01-08T17:05:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#primaryimage\",\"url\":\"https:\/\/www.momentumadvertising.com\/wp-content\/uploads\/2019\/09\/drews-garbage.png\",\"contentUrl\":\"https:\/\/www.momentumadvertising.com\/wp-content\/uploads\/2019\/09\/drews-garbage.png\",\"width\":600,\"height\":600,\"caption\":\"Old Marketing Material\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.momentumadvertising.com\/2017\/06\/old-marketing-material\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.momentumadvertising.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Old Marketing Material, Trying to Look Busy, Drive Thru Exxpresso Rage, and Getting After It!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.momentumadvertising.com\/#website\",\"url\":\"https:\/\/www.momentumadvertising.com\/\",\"name\":\"Momentum Advertising &amp; 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