{"id":255,"date":"2017-02-27T20:04:34","date_gmt":"2017-02-27T20:04:34","guid":{"rendered":"https:\/\/www.momentumadvertising.com\/?p=255"},"modified":"2021-01-08T17:05:46","modified_gmt":"2021-01-08T17:05:46","slug":"instagram-marketing","status":"publish","type":"post","link":"https:\/\/www.momentumadvertising.com\/2017\/02\/instagram-marketing\/","title":{"rendered":"Instagram Marketing; What\u2019s your Company\u2019s Flavor? .. T Swift, Ice Cream, &#038; REI"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\"><strong>Instagram Marketing; What\u2019s your Company\u2019s Flavor? .. T Swift, Ice Cream, &amp; REI<\/strong><\/h1>\r\n\r\n\r\n\r\n<p>Why do we follow brands and celebrities on Instagram? We don\u2019t actually know these people. They aren\u2019t our friends. We don\u2019t get drinks with Nike or Kevin Hart on a Friday night. We do it because we are curious, and it\u2019s fun. Taylor Swift\u2019s Instagram made me aware of her cat obsession, which lead me to the conclusion that we were definitely BFFs in a previous life.<\/p>\r\n\r\n\r\n\r\n<p>As a fan, you want to gain a better understanding of the person or product. You want to learn more about the genius responsible for your favorite things. Instagram is the most personal of all the current social media platforms and it provides the opportunity to connect with the consumer on a deeper, more friendly level.<\/p>\r\n\r\n\r\n\r\n<p>About 2 weeks ago, Andrew assigned me the task of stepping up Momentum\u2019s Instagram game. I started looking into what makes certain brand\u2019s Instagram so successful. There are several techniques that marketers use while \u201cInstagramming\u201d. Here\u2019s just a few:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Showing Your Personality<\/h2>\r\n\r\n\r\n\r\n<p>Instagram gives you the chance to show the personality of your company. Ben &amp; Jerry\u2019s does an amazing job literally showing their company\u2019s\u00a0\u201cflavor\u201d (yes, I follow Ben &amp; Jerry\u2019s on Instagram, is that fat of me?) They show all the funky ways people eat their ice cream, such as dipping potato chips in \u201cThe Tonight Dough\u201d flavored ice cream \u2013 BRILLIANT. They have an ice cream flavor for any life situation. All this madness sends consumers the message that Ben &amp; Jerry\u2019s employees are in fact creative, out-of-the box thinkers, who are constantly surprising their fans.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Putting Your Product in Action<\/h2>\r\n\r\n\r\n\r\n<p>Placing your product in everyday life is a technique that many successful companies use. REI portrays their brand not as a product \u2013 but as a lifestyle\u2026 and damn do I want to be living that lifestyle. They show action shots of gorgeous men hiking state parks in Idaho\u2026 um, marry me? And can we go on fun adventures while dressed head to toe in gear from REI? We can\u2019t all be as venturesome as companies like REI, but you catch my drift.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tell A Story<\/h2>\r\n\r\n\r\n\r\n<p>Instagram gives you the opportunity to share a story, experience, and a reaction by using interesting visual imagery. It makes it easier for the user to understand, and is definitely more mindless than reading a paragraph about it. Mindless is a good thing, lazy humans love that crap! Telling a story through a photo is an art form on Instagram that EVERY company should be using.<\/p>\r\n\r\n\r\n\r\n<p>When I got assigned the task of being the official \u201cInstagrammer\u201d at Momentum I immediately started brainstorming different Instagram advertising strategies. But then I realized, maybe I should just start taking pictures of the crazy sh*t that goes on here at the office, and people might enjoy that. So yeah, when we order a barrel of chicken wings for lunch, or we obsess over the new Apple product, I\u2019ll snap a pic. It doesn\u2019t always relate to advertising, but it shows what kinda people we are \u2026 (chicken wing enthusiasts?) Whatever, it\u2019s not as easy as it looks to take an interesting photo and pair it with a witty caption. Just like anything, it takes practice, and you have to find what technique works for you.<\/p>\r\n\r\n\r\n\r\n<p>Do your company a favor and make them an Instagram, then add some flavor! ?\u00a0ALSO \u2026 \u00a0<a href=\"https:\/\/www.instagram.com\/momentum_adv\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Follow Momentum\u00a0On Instagram!\u00a0<\/strong><\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Instagram Marketing; What\u2019s your Company\u2019s Flavor? .. T Swift, Ice Cream, &amp; REI Why do we follow brands and celebrities on Instagram? We don\u2019t actually know<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[249,1263],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Marketing - Blog | Momentum Advertising &amp; Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.momentumadvertising.com\/2017\/02\/instagram-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Marketing; What\u2019s your Company\u2019s Flavor? .. 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