Steve and Andrew have been working together in advertising and marketing for almost two decades. It all started with a single MacBook computer on a back porch and has steadily grown from there. Both professionals bring a unique and complimentary skill set to the marketing party. Steve is all about developing strategy, and Andrew is a creative genius (at least that’s what he tells us). They tackle each client’s marketing goals from their own unique perspective and then merge their collective viewpoints into a master plan for success.
We believe that your experience with Momentum will be different than what you may have experienced with other agencies––and that’s because of our marketing team. Every marketing team member at Momentum understands each client in detail––their preferences, style, company personality, goals and what makes them tick. That means that when a client calls, we can respond in an instant. Everyone is already up to speed, knows what their role is, and what to do.
We have a reputation for doing more than is expected and for making you feel as if you were our only client. That means hitting deadlines, reacting to changes in market strategy, and being there at a moment’s notice to handle last-minute details. We pride ourselves on being user-friendly at every level. That’s because we have a marketing team that is dedicated to your success. It’s one of the reasons why our clients love working with us. You’ll love working with us too!
Our Advertising and Marketing Team
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“I drink to make other people more interesting.”
Steve Mayhew is the president and founder of Momentum. He oversees the agency’s day-to-day operations including creative direction, client services, media buying, administration, and strategic direction. Mr. Mayhew formed Momentum in 1995 and has extensive brand management, marketing, and advertising experience. Prior to forming Momentum, Steve was the chief executive officer for Hair Club for Men, a nationally recognized retail chain with locations throughout the United States, Canada, and Puerto Rico.
Steve has personally developed and executed dozens of strategic marketing plans and produced television and radio spots, infomercials, direct mail campaigns, and internal sales programs. Additionally, Mr. Mayhew has purchased media in over 70 markets and has experience in managing high-volume call centers including database management and fulfillment services.
Steve lives in Connecticut with his wife of 35 years and has four boys.
“We will be so loud that if we move in next door to you, your lawn will die.”
—Lemmy or Andrew Macfarlane
Andrew MacFarlane is the mastermind behind the creative department, but call him Drew. With over 20 years of experience working with interactive media, art direction, television, multimedia, print, web and events, he’s a true Renaissance man—and damn he’s pretty! I totally wrote this. Think I’ll get caught? Oh, and don’t call me Andy. Ever . . . for reals, don’t!
Drew is responsible for overseeing all creative services that Momentum offers including graphic design and the web, multimedia, and video segments of the business. An award-winning designer, Mr. MacFarlane is responsible for managing projects from conceptual development to final output. It is Mr. MacFarlane’s role to balance creative ideas with the strategic needs of each campaign once the market research has been performed. Have I told you his name is Mr. MacFarlane? Could I have said that any more times?
Mr. Andrew MacFarlane (see what I did there?) has won many international design awards. He keeps all of his awards in a special room that features many leather-bound books and smells of rich mahogany. If you want to see this room just ask. We can arrange a tour of his office. It is dark and filthy, and he can usually be found cowering in a corner listening to the deadlines flying by.
Mr. MacFarlane was a Forty Under Forty winner¬—designating him as one of forty people under the age of 40 whose efforts are shaping the Hudson River Valley Region and making a notable impact on his industry. Are you really still reading this? He’s way over 40 now, and they had to put fake parts in him to keep him coming to work. When Mr. MacFarlane has free time, he can be found in funky town.
Renée Bulla is Vice President; Client Services for Momentum Advertising & Design, a full-service advertising agency located in Fishkill, NY. Renée supervises and manages all client relationships at Momentum Advertising & Design. She serves as a liaison between the client and our creative staff, communicating the details of each project and campaign. Ms. Bulla has over 24 years of advertising agency experience; with 18 of those years as a member of the Momentum executive team. She is actively involved in obtaining and analyzing the market research and media analysis that is used to produce each client’s strategic marketing plan.
Ms. Bulla is a member of the Board of Directors for the Orange County Chamber of Commerce as well as their Executive Committee and is a former board member of Abilities First and the Dutchess County Regional Chamber of Commerce. To date, she is the only board member to serve simultaneously on both local chamber boards. Renée is in her tenth year of chairing the Orange Chamber’s Marketing/PR Committee and is the co-chair of the Orange Chamber’s Board Communications Committee. Ms. Bulla currently serves on the Orange Chamber’s Development Committee and Abilities First Advancement Committee. She is the 2014-15 past president of the Abilities First Board.
Ms. Bulla is a regular speaker for the SCORE Business Institute where she conducts a business seminar and workshop on media and marketing. Renée was honored in 2008 as an Athena Award nominee. The Athena award recognizes outstanding business and professional individuals for excellence in their chosen field, for providing valuable service to their community and for actively assisting women in their attainment of professional goals and leadership skills. Renée was also honored by the Orange County Chamber as Volunteer of the Year in 2012.
Renée is also a guest speaker for KeyBank’s women-owned business division “Key4Women” where she educates woman entrepreneurs on the proper method for analyzing and selecting the most efficient type of media for their business. She has been a panel speaker at the Women’s Leadership Alliance about Staying Competitive. Renée was the Chairperson of the Dutchess County Regional Chamber of Commerce 2008 annual gala as well as the Vice Chair of the Dutchess County Regional Chamber of Commerce Centennial Communications Committee, celebrating the chamber’s one-hundred year anniversary. Ms. Bulla also participates in the College Mentoring Program which is done in conjunction with four local universities and has been a guest speaker at SUNY Ulster for a seminar for entrepreneurs and how to get started in marketing.
“I have the simplest tastes. I am always satisfied with the best.” —Oscar Wilde
Laura Carey is the go-to creative monkey for Momentum. She not only helps review the work that goes to the clients, she works closely with the creative director to make sure all of our clients are receiving the best product possible. Oh, and did I mention she’s pretty awesome?
Laura reviews much of the print, advertising, and web design work that passes through Momentum––both in terms of the creative and the administrative processes. As director of intermedia, Laura is well versed in all manner of print and web work, ensuring that customers receive a completely functional, well-thought-out product. In addition to her many creative endeavors, Laura is also cofounder of the Friends of Kel, a local nonprofit organization designed to assist people living with cancer (2003–2012, currently on hiatus).
Laura holds degrees in computer animation, commercial graphic art, and awesomeness.
When you can’t find Laura at her computer working hard, she’s usually spending time with her daughters and husband, helping out at her family’s print shop, reading, watching movies, relaxing, sleeping, trying to relax with two kids in the house (impossible), camping––the list is endless.
“If you build it, they will come” —Field of Dreams
Cassidy Acuti is a charismatic professional. She’s a trendsetter in the field with a flamboyant flair and an exuberant work style. From her skill to her smile, when working alongside Cassidy, you truly feel the creative energy rays of light radiating from her.
Cassidy has experience in both graphic and motion graphics and holds a degree in visual arts. Prior to Momentum she worked alongside creative directors from General Idea, a creative studio known for its specialty in 3D animation, motion graphics, and visual effects.
Her creative engine is always going, but when she’s not working you can find her chasing dragonflies or spending time with her family. Her favorite family members are Molly, Macy Joe, Ella, and Cooper (yes, those are her dogs).
“A noble spirit embiggens the smallest man.” -Jebediah Springfield
JB is momentum’s resident creative Jack of all trades. With over a decade of experience as a multimedia digital artist, graphic designer, content creator and web specialist- JB always aims big and never shys away from a creative challenge. His degree and years of public relations experience make him an asset to help craft and elevate any brand’s presence.
When he’s not doing all that, you can catch him performing with a number of musical projects, hosting and producing podcasts, entertaining as a trivia host and event host/planner, as well as creating content locally in New York’s Hudson Valley.
And if he finds free time he’s a big fan of drive in movies, dive bars, coffee and tacos.
Let’s create something great together!
Aster Award for Marketing Excellence
Diagnostic Imaging Reader Award
Cancer Awareness Award
W3 Power of Web Creativity Award
International Gallery of Superb Printing
“Big W” Advertising Awards