Year end. The time of year full of promise. Ahhh . . . can you feel it? I can start over and do things right! This year will be different. This year I will be the best I can be. It’s gonna be amazing. By Jan. 3 I should have 6-pack abs and be driving that new GTR, followed by fans and people throwing money at me. This is my year. I can feel it! Let’s do this!
Jan. 4 . . .
Same lunch holder, same car, and people are throwing things at me, but it’s not money . . . I’d rather not say what it is. I can’t do this; I’m too tired. I spend half the day crying and looking for socks without holes. That’s it—I give up!
Quick . . . fish tacos, some fries, a one-pound bag of peanut M&Ms and I’m back to normal! Ahhh, that’s better. Who needs all that awesomeness anyway?
Just like the majority of us do, I tend to look for immediate results with minimum, or yes, sometimes, no effort. Too often people try this in marketing. When they don’t see immediate results, they deem marketing a waste of money for them or their business. Marketing requires effort and commitment. Much like everything in life, you get out what you put in. It’s something you either do or don’t do. Make up your mind and move forward.
I think Theodore Roosevelt said it best: “It is hard to fail, but it is worse never to have tried to succeed.”
So get your marketing resolutions in order. Make them realistic. Better yet, remember to do them. Sit your butt down, grab a drink, and write down all your marketing resolutions. Or get them in your phone, iPad, or whatever. Just get them somewhere. Make sure they include a plan, a realistic budget, digital and traditional elements, and the most important thing: a great marketing partner—like Momentum Advertising & Design. Ha, see that? See what I did there? If you’re feeling really ambitious, prepare a SWOT analysis and competitor analysis before making your list. The more data you have, the better your chances of achieving your goals for the year.
Finally, if all of this is too much for you, or you realize that marketing is not what you do for a living, then call us. We can handle anything you need, including your marketing resolutions.