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Momentum Launches “THINK LOCAL FIRST” campaign in partnership with Poughkeepsie Area Chamber of Commerce

Momentum Advertising & Design in partnership with the Poughkeepsie Area Chamber of Commerce announced the launch of a new marketing initiative entitled ‘Think Local First.” The campaign was designed to promote local businesses by asking the people in the community to patronize local businesses whenever possible for any products or services they may need.

Momentum developed the logo which will become the foundation of the campaign as well as print ads, billboard advertising and radio script. Momentum also produced a 30 second television spot that will air locally. Stickers were produced and mailed to all Chamber members.

The campaign was presented to local media executives at an introduction breakfast held at the Poughkeepsie Grand Hotel. “We’re asking all the local print, TV, radio and outdoor media companies to partner with us by donating ad time or space to help us create awareness in the market of this new campaign,” said Charlie North, President, Poughkeepsie Area Chamber of Commerce. The reception by the local media was very favorable and the campaign kicked off in November.

Although the campaign was developed to help create local interest for merchants during the holiday season, the goal is for the program to continue indefinitely. We’re asking those who advertise regularly to include the logo in their ads to help create brand awareness. “When Charlie North contacted us about this campaign, we were very excited to be their partner on such a meaningful project,” stated Steve Mayhew, President of Momentum. “This is something that could have a positive impact on the local economy for a long time to come.”

Steve Mayhew Named to Mid-Hudson Civic Center Board of Directors

Steve Mayhew, President of Momentum Advertising & Design has been elected to the Board of Directors of the Mid-Hudson Civic Center at its annual meeting held in September. “I am proud to be a board member of something that is as important and vital to the community as the Mid-Hudson Civic Center” said Steve Mayhew. “I hope my marketing expertise will be helpful during my tenure on the board.” Mr. Mayhew will serve a three year term on the board.

Andrew MacFarlane Joins Board of International Printer Association

Andrew MacFarlane, Creative Director for Momentum Advertising & Design was appointed to the Board of Directors of the Mid-Hudson Chapter of the International Association of Printing House Craftsman (IAPHC). The IAPHC is a printing and graphic arts association dedicated to the development and enhancement of the printing and graphic arts industry through education, information and research. “The technology and philosophies being applied to our industry are developing at an incredible pace,” said Mr. MacFarlane. “As a board member I can play a vital role in communicating these developments to our constituency, allowing us to stay at the forefront of the industry.” Mr. MacFarlane was appointed to a two year term.

Momentum Creative Director Andrew MacFarlane Honored as Dutchess County Shaker by Chamber of Commerce

(E. Fishkill, N.Y. February 14, 2006) The Greater Southern Dutchess Chamber of Commerce has announced that Andrew MacFarlane, Creative Director for Momentum Advertising & Design, has been selected as one of forty people under the age of 40 whose efforts are shaping the Hudson River Valley Region. Termed the “Dutchess County Shaker Awards.” this elite group of people, represent the movers and shakers of the business community who have experienced major success by the age of 40 and are making a notable impact on their respective industries.

Andrew, who is just 30 years old, is an award-winning designer and the Creative Director for Momentum Advertising & Design, a full-service advertising agency in Dutchess County. Mr. MacFarlane is responsible for overseeing all creative services that Momentum offers including both the graphic/web design and multi-media segments of the business. Andrew is in charge of all training, art direction and overall management of the entire department. He also supervises the graphic intern program to include any advanced training necessary for interns to have a successful learning experience while at Momentum.

“It was an honor to be chosen amongst all the talented young people in the Hudson Valley,” stated Mr. MacFarlane, “it just inspires me to continue to be as successful as I possibly can.” Andrew isn’t selfish with his talents either. He has donated his services to The Putnam Association of Retarded Children (PARC) in the creative development of their annual report for 2 years in a row. He was also appointed to the Board of Directors of the Mid-Hudson Chapter of the International Association of Printing House Craftsman (IAPHC) for a 2 year term. The IAPHC is a printing and graphic arts association dedicated to the development and enhancement of the printing and graphic arts industry through education, information and research.

Momentum Advertising Receives Two International Awards of Excellence

(East Fishkill, NY) Momentum Advertising & Design received both a Bronze and Silver Award at the 31st International Gallery of Superb Printing Showcase. This year marked the sixth straight year that more than 2,500 entries were judged, with submissions originating from Australia, Britain, China, Holland, Hong Kong, Israel, Italy, Korea, Lithuania, Mexico New Zealand, Singapore and throughout North America. More than four dozen international judges trained their expert eyes on the entries for up to three grueling rounds before the Best of the Best winners were announced.

Momentum Advertising & Design won a Silver Award for Superb Craftsmanship for their development of a Corporate Identity Package for their client, MD Imaging. The package included a pocket folder, brochure, step inserts, direct mail, DVD and stationary materials. Momentum also won a Bronze Award for Superb Craftsmanship for the development of their own website, www.momentumadvertising.com “This award was particularly gratifying, said Andrew MacFarlane, Creative Director for Momentum. We are extremely pleased when materials we develop for our clients win awards, but it’s also satisfying when the materials we craft for ourselves receive international recognition.”

The International Gallery of Superb Printing is one of the premier annual printing events as companies vie for world-wide recognition. The specific expertise of International Gallery entrant’s leaps time zones and geographic borders. With so many entries competing from around the globe it represents a truly world class roster of international graphic arts and supplier firms. The competition is devoted to the principles honoring excellence in the graphic arts by celebrating craft, applauding art and showcasing science. It is produced by the IAPHC, a trade association with thousands of members around the world.

Momentum Receives Award from Empire State Games

Momentum Advertising & Design, who was selected by the Empire State Games Local Organizing Committee to be the official advertising agency for the 2005 Empire State Games, was honored at the Sponsor Appreciation Event held at the Belvedere Mansion in Rhinebeck this week. Momentum was recognized by Douglas Smith, Senior Vice President of HSBC Bank and Vice Chairman for the Empire State Games. “Everything that you saw at the Games, the ads, the banners, the billboards, were created by Momentum and they looked great,” said Mr. Smith. “We never could have done it without them.” He then presented Momentum President Steve Mayhew with a plaque that recognized Momentum’s efforts.

Momentum, who created the theme “6,000 Extraordinary Athletes…1 Extraordinary Setting,” also designed the gatefold brochure that was presented to each sponsor that evening. The brochure contained samples of all the materials that were created as part of their specific sponsorship. “I thought your Empire State Games packet was beautiful,” commented Jeanine Agnolet, VP Public Relations for Health Quest and Vice Chair Public Relations and Marketing of the Games. “It made me feel really good about everything that I personally was able to do through the entire project.