ADVERTISING - Media Buying- Media Analysis
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You're exposed to it literally hundreds of times a day... the morning paper, the radio you listen to on the way to work, billboards, shopping carts, malls...
it's everywhere!
At Momentum Advertising & Design we're experts at helping you discover the most effective ways to advertise your business.
With so many options, including cable and network TV, radio, cinema advertising, billboards, internet banners... choices can be difficult. Our advertising campaigns are successful because we understand the science behind evaluating and purchasing media. We have years of experience developing local, regional and national advertising campaigns and can create a targeted media campaign for you. Our goal, simply stated, is to get the
right message to the right audience at the right price.
Once the media analysis is complete, the next equally important step is the process of purchasing media. As sophisticated media buyers we understand how to negotiate the best contract rates, how to purchase remnant magazine space at up to a 75% discount from the base rate and how to take advantage of multi-insert discounts. When purchasing radio or television time for you, we’re skilled at negotiating “value-added” items such as free sponsorships, web-linking opportunities or securing sampling opportunities or flyer placement – all free of charge.
Momentum Advertising & Design: We Believe in Effective Media Buying Effective media buying also includes reviewing affidavits to ensure that proper discounts were received for the contract levels purchased. We've purchased media in dozens of markets throughout the country and can extend your advertising budget well beyond its face value.
Click to view actual clients' media savings.
At Momentum we perform all media research
in-house. That means that your interests are being represented to the media agents first hand, not through a contracted buying service that doesn’t understand the unique needs of your products or services.
We evaluate all media scientifically and quantify our recommendations.
We compare important industry benchmark statistics such as Gross Rating Points, Cost per Point, Reach, Frequency, Daily Effective Count and Readership to evaluate media opportunities.