Restaurant Marketing, Avocado Toast, Buffalo NY, Savages and Cop Who Won’t Let Us Double Park

Yes, it’s been a while since I last posted. I know all of you have been wandering around not knowing what to do with yourself since my last post. Is there anyone reading this? It’s gonna be about restaurant marketing I swear. You can all relax, I am alive and well!
April was my birthday month so I took the month off and ate peanut M&Ms in bed. Yes, for the whole month. Well actually that’s a lie. I ate a ton of other stuff too, fish tacos, avocado toast… er-mah-gerd avocado toast. For real, the best damn avocado toast on the planet was had by me in Buffalo – see the pic. Ok, so I lied. I didn’t just stay in bed. I was in Buffalo and grabbing some breakfast. I walk in to Perks Cafe with my foodie side kick and daughter
and a team of savages. We end up having what I think, is the best breakfast I’ve ever had. Yes, with a few double espressos, which were good also.
It’s funny how even when in an unfamiliar city, you can always tell by how a company markets itself whether it’s safe to enter. Don’t get me wrong, there are millions of amazing holes-in-the-wall that do no restaurant marketing, look like hell, but still shine. But when you’re on an adventure with one of your kids and a bunch of savages, you tend to double check how awful a food establishment could possibly be before entering.
Restaurant Marketing
What am I talking about now? How can I possibly twist this to relate to restaurant marketing? Well, there we were circling a building because a cop had come over and shooed us away for double parking. We were waiting for my sister to reappear from a pharmacy. All of us starving, I started to hit Yelp and Google for a nearby place to grab breakfast since my daughter was chewing on my arm. The first 15 or so results were all garbage fast food chains. Not something I’m into. I’d rather have a bad meal at a genuine place than a decent meal at a fast food place. Can you even have a decent meal at a fast food place?
Anyway, when I find a result I like, I hit the website and make sure it’s worthy of further investigation. First thing I look to see is if the site is responsive or if they even have one. Does it load on my phone correctly and look like some money was spent on it, or is it a site from 2013 that doesn’t load properly, has no quality images, or info? I make this decision in seconds. If you don’t care what your site looks like, or how you’re represented in your own marketing, then I can’t even imagine the food quality your serving, or what kind of people you have handling your food.
After a few sites – boom, I find Perks. Good site with images of the place and their food. I don’t even look at the menu… I’m in. We are hungry and the website was nice. Someone took the time to put this together for sure. This is a place I can trust. It’s real, they know that how they look is important, and I’m guessing they feel the same about service and quality.
Directions from Google and our trusty driver get us curb side! There you have it. The best damn avocado toast ever, and maybe the best breakfast I have ever had.
This entire experience was only possible because they cared enough to make sure they not only marketed themselves – but did it with quality. Now you see my tie into restaurant marketing? Restaurant marketing, its like super important for restaurants and stuff. On a side note, everything all the savages had was also loved.
So that’s it. I’m back. I hope you all didn’t miss me too much. Oh, and did you catch the last blog post? It was a guest post from an intern who just finished her internship. She will be missed. Emma if your reading this, what’s with the De Niro thing? Am I too old to understand? I have no idea what the hell is going on in the first paragraph and yes, I realize I approved your post! Also Michelle, you see I finally spelled DAMN right. TWICE!

The Intern, Chicken Wing$, Hot Sauce and the Adventures of a Brave Pizza from Chicago

While this blog post has nothing to do with Robert De Niro and I am not a senior citizen, I am a senior in another sense. I will soon be graduating from college and am here to share my experiences as an intern.

Interning at Momentum has first and foremost been a learning experience, but also a crazy one that has left me wondering what other interns do?

During my first week we sampled some top notch wings, straying from your usual wing flavors and selecting Sticky Chipotle Lime, Spiced Parmesan Garlic, and Honey Sriracha- which Andrew (the hot sauce fanatic) repeatedly reminded me that it is pronounced ShRRiracha despite my naive thinking that it was simply siracha.

This was a day I went home to brag to my friends about. “Today at internship I ate sooo many wings” to which they all turned green with envy. Little did they know, this would not be the only time I would gloat of my internship experiences.

In the weeks to come we would sample several flavors of Halo Top ice cream- ice cream with only about 280 calories in an ENTIRE CONTAINER. It had to be too good to be true. Did it even taste like ice cream? For some reason we just had to see for ourselves. My beginning weeks were also peppered with rumors of cashing in Momentum’s loose change fund to fly in a deep dish pizza from Chicago. “How did that even work?” I wondered.  “A pizza with a private jet? Did it have a full size plane all to itself?” It seemed excessive, but I have never been to Chicago and pizza is one of my favorite foods (top 5 at the very least), so I wasn’t going to argue.

After a while, this adventurous eating needed to slow down. However, we never failed to pass around restaurant recommendations while also showing off photos of our perfectly filtered bao buns, curried noodles, beautifully crafted avocado toast and hot wieners from my home town in Lil Rhody (Rhode Island).

Safe to say the most prevalent emotion I felt while on the job was hungry.

Other topics of discussion on an average day at momentum included looking up how to make a quick buck- we looked into donating plasma, bone marrow, even eggs! But I’m not gonna lie to you- our most used conversation starter was “Guess what I ate this weekend?”

Hey Michelle.

Anyway, I felt like I was really part of the gang. We even followed each other on Instagram. I came in some days to a confused Andrew, who had assumed that my recent post on Instagram from my old study abroad collection meant that I had actually planned an impromptu European weekend getaway. lol, as if.

I’m gonna miss being part of such a cool team and having a space to try delicious foods and show off my food-tography skills. On to bigger (but probably not better) things. 11/10 would recommend being an intern @Momentum.

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