Super Bowl Advertising, Karma, Wings, I Ordered More Hot Sauce & the CrossFit Open


Super Bowl advertising. Is it advertising, or a form of karma to all the bloated companies and head dick bags who waddle around over-charging clients and under paying the people who actually make the products and bring it to market? I know, I know, where did I learn the word karma right?


Back to Super Bowl advertising. Take a look at the price it costs to run a spot during the Super Bowl. This year I believe it comes in at around 5 million (for a mere 30 seconds). That’s a lot of cheese. Shit, that’s all the cheese! It’s got fantastic viewership – everyone’s bloated, loud and throwing peanut M&Ms at the TV, but the numbers are there. They can afford TV so they have the extra cheese.

Somehow the public has been convinced that they need to watch these ads. A practice they spend the rest of the year avoiding. The smart ones know and catch them on YouTube in all their terribleness. Yes that’s right, most companies release their spots on YouTube a week before the game. Anyway, how’s this for karma? The 30 seconds are a product sold to people who sell products to sell their product. Get that? The company selling you the sugar-coated turd has to waaaaay over pay to get a chance to sell you the sugar-coated turd, which cuts into the profits of their turd selling. Turds are so hot right now!

Most all the spots are giant ego-driven pieces that do very little selling. They are just so the big guy with tiny shoes can brag that his people did that, and he can afford it. ‘Cause he’s the head turd, and his turd is the hottest.

Remember that Apple ad in 1984? Yes, I’m old. Shut up. When’s the last time you saw a campaign that, not only was pulled off creatively, but actually made sense and sold the product. Like 10 years ago? The whole thing is just a spending frenzy created by media companies (which are another group of giant turds) to sell Super Bowl advertising ads at 5 million a spot.

So Super Bowl advertising party at my place? Nah… I can’t afford cable.  Maybe I’ll find what party has the best wings and go eat myself in to a coma. Of course, you all realize, if this year had a team I was remotely interested in, the entire post would be full of positivity.

Also, just FYI, the CrossFit Open starts on Feb. 23rd, so there is that to look forward to. Get this football crap outta here!

One more thing, the woman from the hot ones post still won’t accept my LinkedIn connection. I ordered more hot sauce and got another note:

“Well hello again Andrew! Glad you’re diggering the sauce! Bravado Ghost Pepper will be a bit hotter and more vinegar content, really good on all those fancy salads, you eat with goat cheese, Enjoy!

stay Forever Spicy,

Krysty @ Heatonist”

Ok, so what the hell is she talking about fancy salads with goat cheese? If I eat goat cheese I’ll “goat blast” all over the bathroom. And what the hell does “diggering” mean. I’m starting to think she’s nuts, or just writes whatever. Maybe she’s not in love with me. How much hot sauce do I have to buy to get this woman to love me?

Signed,

Lost in love and generally bloated.

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Andrew MacFarlane

Andrew Macfarlane is the mastermind behind the creative department, but call him Drew. With over twenty years of experience working with interactive media, art direction, television, multimedia, print, web and events, a true Renaissance man—and damn he’s pretty! I totally wrote this. Think I’ll get caught? Oh, and don’t call me Andy. Ever . . . for reals, don’t!Drew is responsible for overseeing all creative services that Momentum offers including the graphic design, web and multi-media and video segments of the business. Mr. MacFarlane, is an award-winning designer, he is responsible for managing projects from conceptual development to final output. It is Mr. MacFarlane’s role to balance creative ideas with the strategic needs of each campaign once the market research has been performed. Have I told you his name is Mr. MacFarlane? Could I have said that anymore times?