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marketing-strategies

Marketing Strategies Momentum Advertising & Design
Frustrated with your current advertising agency relationship?

Is it because your advertising agency isn’t being creative enough or strategic enough or responsive enough? Or is it because they’re not being savvy with their media recommendations, or marketing strategies? Maybe they want you to outspend the competition instead of outsmart them? We understand that you’re looking for a marketing agency partner not another vendor. Isn’t it time you gave your business some momentum?

We see things differently. We create and are driven by big ideas. We believe the sole purpose of these ideas is to drive revenue. We take a powerful analytical approach that won’t waste a nickel. We have the dream. We work the dream. We are always two steps ahead of new marketing practices. We develop brands by creating advertising leads, sales and measurable results. We become your business partner and you become successful.

 

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WHAT’S HAPPENIN’ AT MOMENTUM?

A blog about Momentum's latest adventures

 

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LEADERSHIP

The Big Kahunas

Advertising and Marketing Team Momentum Advertising & Design

  • Steve Mayhew
    Steve Mayhew
    President
  • Renée Bulla
    Renée Bulla
    VP/Client Services
  • Andrew MacFarlane
    Andrew MacFarlane
    VP/Creative Director
  • Phil Bulla
    Phil Bulla
    Director of Media Productions
  • Laura Carey
    Laura Carey
    Director of Intermedia
  • Michelle Furman
    Michelle Furman
    Designer/Marketing Assistant

Steve, Andrew and Renée have been working together in advertising and marketing for over 17 years. Each of them brings a unique and complimentary skill set to the marketing party. Steve is all about developing strategy, Andrew is a creative genius (at least that what he tells us) and Renée is so responsive, she makes every client feel like they’re our only one.

We tackle our client’s marketing goals from our own unique perspectives and then merge our collective viewpoints to develop a master plan for our client’s success. We understand each other’s strong points and talents intimately, which allows us to readily enhance and build upon the ideas and strategies that we create.

Basically, we’re able to finish each other’s sentences and interrupt and talk over each other, all without ever getting frustrated. It’s the type of synergy that can only exist when people know and understand each other the way family members do. It’s the only triangle we know of that’s not a mystery or filled with drama – only big ideas!

It also means that we can work at the speed of light. Working together for so long means that we each understand our clients in detail as well. We know their preferences, style, company personality, goals and what makes them tick. That means that when a client calls, we can respond in an instant. Everyone is already up-to-speed, knows what their role is, and what to do. Each staff member is also aware of each client’s history so they can  respond quickly as well.

There is a lot to be said for consistency and predictability… it’s one of the reasons why our clients love working with us. You’ll love working with us too!

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our-services

OUR SERVICE

Each completed project makes us hungry, hungry for more big ideas, designs, code and at least some more Twinkies. As a result we deliver a better experience.

Branding

We create, plan and manage all aspects of your organization’s branding efforts.

TV/Video

We produce high-impact television commercials by orchestrating the collective talents of professional writers, producers, engineers and actors.

Consulting

We provide comprehensive and meaningful insight into tactics and strategies that can be essential to your long-term success.

Radio

Successful radio campaigns have two things in common: (1) incredibly compelling scripts and (2) superior production quality. You’ll receive both.

Displays

We ensure that your unique message is delivered to its intended audience with the highest degree of impact.

Multimedia

We create presentations utilizing a combination of forms, including text, audio, still images, animation, and video, which are sure to impress.

Public Relations

We craft PR that combines thoughtful pro-activity with the ability to react to developing company and industry events while simultaneously positioning you properly to your target market.

Strategic Planning

We provide a blueprint for your success that includes a comprehensive communication message, compelling creative execution, qualified media recommendations and measurable results.

Media Buying

We use qualified and quantified media analysis tools to evaluate and negotiate the best possible rates and value-added incentives for you, extending your media budget well beyond its face value.

Print design

We create ads that combine persuasive copy with innovative design—ads that not only get noticed but that differentiate you from the competition.

Web

We create designs that feature the programming and architectural elements necessary to produce results . . . from high-volume e-commerce to content management systems (CMS) and the simple but highly effective smaller sites.

Social Media

The complexity of social media requires specific skill sets that we have and you need. If social media has you dumbfounded, we offer setup, maintenance and training for the new age of digital advertising.

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creative

WORK

We believe our creative speaks for itself. Browse our most recent projects below.

Creative –  Like it or not, the world is addicted to videos. YouTube is the second largest search-engine in the world and growing. Customers are not only accustomed to being able to watch a creative video to learn about you – they demand it. Momentum specializes in creating a wide range of creative video formats to accomplish your goals. That includes 30-second TV spots, long and short form infomercials, tutorials, training videos and educational series.

A major focus for Momentum is developing creative videos designed for digital advertising. We create compelling 10, 15 and 30 second creative videos that effectively capture viewer attention and generate results for your Google Adwords and social media campaigns. But our videos do much more than just drive web traffic, they produce results, including instant sales on e-commerce sites. We make video production easy for you because we do it all – from conceptualization and script writing to production and post-production.

SEE MORE VIDEOS

The truth is, anybody can build a website. But you don’t just need a website, you need a 24 hour-a-day, 365 day a week sales force and store front. There is nothing more critical to your success than having a creative website that helps drive revenue – that’s the whole point, isn’t it? There’s more to a website than having a pretty face (although it should be great looking). Our award-winning website not only look good, they are programmed with the latest technology and are built for performance.

Our team will work with you to create a content rich creative website that is both intuitive and responsive. We develop websites from a strategic point-of-view with the goal of converting visiting prospects into customers. We emphasize functionality and are dedicated to creating a user-friendly creative experience that makes visitors want to keep coming back.  We’re also there for you going forward to ensure that your site is always fresh, full of new content and as search-engine optomized as it can be.

Having strong, creative collateral materials can have a substantial influence on the impression you make with new and existing customers. Your collateral materials must also compliment your overall branding strategy and company personality. Things like brochures, stationary, and sales materials are often the first statement you make about yourself to prospective customers. Collateral is often the ‘leave behind’ after a meeting or the piece a perspective customer picks up after visiting you. It needs to make a lasting impact and drive the customer to take-action with you.

Our award-winning graphic designers have many years of experience creating unique, innovative and creative materials that make a big impression. Not only are our materials visually striking, the copy is both compelling, sales worthy, creative,  and focused on generating results. This is extremely important for those organizations that rely on sales sheets, pamphlets, brochures or other materials to facilitate the sales process. We are also experts at annual reports, specialty packaging and creating custom presentations for many types of industries.

When it comes to print advertising, nothing is more important than standing out in the crowd.  Whether your ad is in the local newspaper, a trade journal, or you have a two-page display in Cosmo, only a unique and compelling ad will gain the reader’s attention. Great ads must do many things. They need to have a strong headline, creative captivating image, effective copy, and a call to action – all while representing your company brand and image in the best possible light. No wonder there are so many crappy ads out there.

Our award-winning graphic designers and copywriters will understand the details of your business and what sets you apart from your competition. We’ll take the time to learn what makes your customer tick and then create an ad that speaks to their hot buttons and responds to their needs. We never lose sight of the fact that ads have to do more than look great… they have to produce results.

There so many boring spots on the radio. It’s no wonder why so many businesses say they tried radio and it didn’t work for them. Radio advertising needs to grab your attention. It needs to tell a story… a good story, an interesting story. It also must be told by someone who you want to listen to. Just as importantly – it needs to be a story that the audience might be interested in hearing. Placing a spot about retirement living on a pop radio station is probably not going to get you the results you’re looking for.

At Momentum we’ve produced hundreds of creative spots using a wide range of talented voice-over professionals. Each one was hand-picked to appeal to a specific demographic and product audience. Spots are created with the listener in mind and caters to how the product or service solves the listener’s problem. Each spot also ends with a specific call-to-action. The Hudson Valley is a great region for radio. Momentum is a great advertising agency in the region for producing the right creative radio spot for the right radio station. Get the connection?


MORE RADIO SPOTS

For many companies, their success is predicated on how well they perform at the various trade shows they attend each year. This is their main opportunity to make a splash in front of a dedicated group of potential customers. Even if you only attend one show per year, it’s critical to put your best foot forward. Momentum has created displays for a wide range of industries, each with its own unique set of needs.

What sets Momentum apart is that we don’t create trade show displays – we create trade shoe strategies. It all starts with the development of a theme that is consistent with the company’s goals for the show. Once a strategy is created, everything else follows including the booth layout and design, flow patterns, premiums to be given away, corresponding collateral materials, videos, and anything else that is appropriate for the show. Why just create a display when you can have a coordinated theme that insures your success?

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client-list

CLIENT LIST

A sampling of our client list. Feel free to click on their names and visit them. You can see from our list we have worked with a large variety of businesses small and large. We pride ourselves on our diverse client base. It gives us a chance to always be working on different, exciting and creative types of marketing.
ENTERTAINMENT
Bonura Hospitality Group
Billy Joe's Ribworks
Blu Pointe
Shadows on the Hudson
Anthony's Pier 9
The Grandview
The Poughkeepsie Grand Hotel
Mid-Hudson Civic Center
Sugar Loaf Performing Arts Center
Eisenhower Hall Theatre
Catlin Gardens
Tuscan Grill
Dutchess County Tourism
Holiday Inn Conference Center
Hampton Inn
Maron Hotel & Suites
Torches on the Hudson
Planet Wings Enterprises  
BANKING, LEGAL & INSURANCE
Hudson Valley Federal Credit Union  
KeyBank
Feldman, Kleidman, Coffey, Sappe & Regenbaum
Wallkill Valley Federal Savings & Loan
Sunset Mortgage
The Valley Group
Rutberg & Associates
Emery & Webb Insurance
Goldstein, Karlewicz & Goldstein
The Law Office Of James J. Cupero
VanDeWater & VanDeWater
Kirshon & Company
Prestige Financial
Investors' Advantage Portfolios
Jacobowitz & Gubits
Murphy Wealth Management Group
Myles Financial
Empire State Bank
10-15 Associates
NONPROFITS
Abilities First
Dutchess County Regional Chamber of Commerce
Greater Newburgh Partnership
Newburgh Community Land Bank
Putnam ARC Disabilities
The Salvation Army
Temple Beth-El Poughkeepsie
American Heart Association
Family Services
United Way of Dutchess -Orange Region
Empire State Games 
Dutchess County United Teachers Council
Orange County Chamber of Commerce
Dutchess County Teachers
HEALTHCARE
St. Luke's Cornwall Hospital
SLC Medical Group
Littman Cancer Center
CareMount Medical
Cornwall Radiation Oncology
Johnes Holden Home
Hudson Valley Imaging
Washingtonville Pediatrics
Norden Laser Eye Associates
Windsor Dental Center
Pediatric Urology Associates
Pediatric Gynecology Associates
Southern Dutchess Eye Care
Hudson Valley Dental Arts
Middletown Medical
Eidetic Therapy
Hudson Valley Hospice
Health & Wellness Counseling Center
MD Imaging 
Feldman Physical Therapy 
Montefiore Medical Center
Aesthetics by Norden
Boost
Harrison Medical Group
SERVICE COMPANIES
Segway of the Hudson Valley
Hudson Valley Diamonds
Pagones-O’Neill Investigations and Security
Gemark
Boorom Engineering
Niche News & Events
Sunray Mobility
Granite Inspection Group
Madison Handbags
Nature’s Aire Systems
Burke Services  
Rainbow Pools
Superior Surfacing Systems, Ltd.
Povall Engineering
Tutor My Success

REAL ESTATE DEVELOPMENT
Prudential Serls
Hallmark Homes
Comstock Development
Schoonmaker Homes
Estate Builders of America
Jeremias Family of Homebuilders
The Cheshire Group
On-Site Sales & Marketing 
OTHER
Shadows One
Shadows Marina
The Happy Button
CABLE TELEVISION/INTERNET
Time Warner Cable
  - Liberty Division
  - Southern Tier Division
  - Manhattan Division
  - Road Runners/Business Class 
  - TWC Liberty Division
  - TWC Southern Tier Division
  - TWC Manhattan Division
HEALTH & BEAUTY PRODUCTS
The Body Perfect 
Blemfree
Morning Glory
finipil
TBP 4 Men
TBP 4 Kids
Nufree 
Nufree 4 men only
AUTO DEALERSHIPS
Mid-Hudson Subaru
Harr Ford
Harr Chrysler, Jeep, Dodge
MANUFACTURING
Chevron USA
Swissray America
Equibal Labs
Fyrquel
Mokai
NERAK
MPI  
Robotic Industries Association
Ditron Inc.
SPORTS
Hudson Valley Renegades  
Charleston River Dogs
McCann Ice Arena
Ice Time Sports Complex
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client-testimonials

TESTIMONIALS

It's what our clients have to say that matters most!
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JUSTIN FELDMAN, PRESIDENTJUSTIN FELDMAN, PRESIDENTFELDMAN PHYSICAL THERAPY & PERFORMANCE
... Knee pain I can fix, a website that doesn’t look great on a mobile phone, not quite. The first investment I made into the company was to hire the pro’s at Momentum to create an easy to navigate, engaging, seo, mobile friendly website. Their team easily took my rough ideas and turned them into an award winning website (no joke it won an award) ...
STEVE BURKE, PRESIDENTSTEVE BURKE, PRESIDENTBURKE ELECTRICAL & SOLAR
"I tend to be meticulous about things. They worked with me painstakingly until my marketing materials were exactly the way I wanted them to be . . . they have great patience and attention to detail."
ED PICKERT, VP SALES & MARKETINGED PICKERT, VP SALES & MARKETINGHOLIDAY INN & HAMPTON INN
"What I enjoy about working with Momentum is their energy level and the trust I have in them. I always take stock in their recommendations because I know they understand my business. They also make the creative process easy… I just make a call, tell them what I want, they'll research it and I always end up getting much more than I expected."
NORMAJEAN FUSCO, PRESIDENTNORMAJEAN FUSCO, PRESIDENTEQUIBAL LABS, INC.
"You managed to do, in a matter of months, what two other advertising agencies couldn't do in three years. I would never have the national visibility I have without you. You are also the only people who treated my pocketbook as if it was their own… you always look out for my best interests."
DOUGLAS SMITH SENIOR VICE PRESIDENT, HSBC BANK, VICE CHAIRMANDOUGLAS SMITH SENIOR VICE PRESIDENT, HSBC BANK, VICE CHAIRMANEMPIRE STATE GAMES

"Momentum was responsive in meeting our needs and provided value-added recommendations that enhanced the overall quality of the event. Their ability to function under time constraints and high stress made all the difference."

CHARLES NORTH, PRESIDENTCHARLES NORTH, PRESIDENTDUTCHESS COUNTY REGIONAL CHAMBER OF COMMERCE
"When we needed some help with the Empire State Games, there was no thought given . . . go to Momentum… and you did a fantastic job under some very extreme circumstances."
KEITH HEDRICK, ENGINEERING MANAGERKEITH HEDRICK, ENGINEERING MANAGERMPI INTERNATIONAL
"I just want to thank the team at Momentum. When it comes to MPI's image we all feel like we've hit a home run. The look of the collateral materials, website and trade show display are all terrific. Thanks again to all!"
STEVE NIKITAS, VICE PRESIDENT MARKETINGSTEVE NIKITAS, VICE PRESIDENT MARKETINGHUDSON VALLEY FEDERAL CREDIT UNION

"When we need to make last minute changes to our media plan, we pick up the phone, discuss the situation and conclude our conversation with full confidence and knowledge that our needs are being addressed and met. That's the kind of service that makes Momentum great!!!"
RICHARD A. NORDEN MD, FACS, MEDICAL DIRECTORRICHARD A. NORDEN MD, FACS, MEDICAL DIRECTORNORDEN LASER EYE ASSOCIATES
"Although I had previously worked with other marketing firms, I consider Momentum to be the Holy Grail. I emphatically recommend Momentum without reservation."
FRANCO FIDANZA, PRESIDENTFRANCO FIDANZA, PRESIDENTPLANET WINGS ENTERPRISES

"Our corporate growth plans being what they are, I knew I needed the best marketing professionals available. I looked at four different firms before selecting Momentum. It was obvious to me that they were exactly what I needed now and what I'll need for the future."
MICHAEL MAGUIRE, DIVISIONAL VPMICHAEL MAGUIRE, DIVISIONAL VPTIME WARNER CABLE
"In my experience with Momentum… their creative is strong, their execution flawless and attention to detail is comforting. When I was asked to relocate to take over a different Division, I knew I needed to take Momentum with me."
RED RICCI, OPERATIONS OFFICERRED RICCI, OPERATIONS OFFICERMEDICAL DIAGNOSTIC IMAGING, PLLC
"Working with Momentum is an absolute pleasure! Their creative designs and ideas, complemented by their personalized service, rival an agency ten times their size. In today's environment of tough business decisions, choosont-weight:nsmUnicoD RICC amnk theful the e extrs e/span>
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